{"id":9880,"date":"2025-07-30T14:00:19","date_gmt":"2025-07-30T12:00:19","guid":{"rendered":"https:\/\/www.baltur.com\/intl\/?p=9880"},"modified":"2025-07-30T14:00:19","modified_gmt":"2025-07-30T12:00:19","slug":"discover-the-interview-with-ceo-and-general-manager-riccardo-fava-balturs-future-between-marketi","status":"publish","type":"post","link":"https:\/\/www.baltur.com\/intl\/2025\/07\/discover-the-interview-with-ceo-and-general-manager-riccardo-fava-balturs-future-between-marketi\/","title":{"rendered":"Discover the interview with CEO and General Manager Riccardo Fava: Baltur\u2019s future between marketing, innovation, and sustainability"},"content":{"rendered":"<h2>Baltur CEO and General Manager Riccardo Fava discusses the company\u2019s evolution in an interview focused on marketing and commercial strategy.<\/h2>\n<p data-start=\"661\" data-end=\"919\">With more than 75 years of history, <strong data-start=\"697\" data-end=\"707\">Baltur<\/strong> stands out for its ability to integrate <strong data-start=\"748\" data-end=\"781\">technology and sustainability<\/strong>, establishing itself as a benchmark in the thermotechnical and energy sectors through a solid and forward-looking entrepreneurial vision.<\/p>\n<p data-start=\"921\" data-end=\"1114\"><strong data-start=\"921\" data-end=\"938\">Riccardo Fava<\/strong> shares a journey of industrial and family heritage with a clear drive toward the future, helping us understand the direction of one of Italy\u2019s leading companies in the sector.<\/p>\n<h3 data-start=\"1142\" data-end=\"1568\"><strong data-start=\"1142\" data-end=\"1293\">1. 2024 was an important year: how have the efforts, investments, and innovations made in the first few months of the year translated into results?<\/strong><\/h3>\n<p data-start=\"1142\" data-end=\"1568\">2024 was a significant year for Baltur, marked by the consolidation of many strategies launched in recent years.<br data-start=\"1408\" data-end=\"1411\" \/>We continued to invest in <strong data-start=\"1437\" data-end=\"1465\">technological innovation<\/strong> and <strong data-start=\"1470\" data-end=\"1496\">process digitalization<\/strong>, making our offering even more efficient, sustainable, and competitive.<\/p>\n<p data-start=\"1570\" data-end=\"1756\">Our focus on <strong data-start=\"1583\" data-end=\"1614\">pre- and post-sales service<\/strong> and <strong data-start=\"1619\" data-end=\"1643\">technical consulting<\/strong> also proved to be a winning strategy, strengthening our position in both the domestic and international markets.<\/p>\n<hr data-start=\"1758\" data-end=\"1761\" \/>\n<h3 data-start=\"1763\" data-end=\"2175\"><strong data-start=\"1763\" data-end=\"1847\">2. What product or process innovations are currently setting the pace at Baltur?<\/strong><\/h3>\n<p data-start=\"1763\" data-end=\"2175\">For Baltur, innovation today means not only launching new products but also developing an <strong data-start=\"1940\" data-end=\"1974\">integrated system of solutions<\/strong> that combine performance, efficiency, and sustainability.<br data-start=\"2032\" data-end=\"2035\" \/>A concrete example is our <strong data-start=\"2061\" data-end=\"2086\">Super Low NOx burners<\/strong>, designed for energy-intensive industrial sectors with strict environmental regulations.<\/p>\n<p data-start=\"2177\" data-end=\"2422\">On the process side, we\u2019ve strengthened our <strong data-start=\"2221\" data-end=\"2236\">R&amp;D efforts<\/strong> and enhanced our <strong data-start=\"2254\" data-end=\"2281\">Application Engineering<\/strong> division.<br data-start=\"2291\" data-end=\"2294\" \/>Our <strong data-start=\"2298\" data-end=\"2317\">Operations area<\/strong> will soon adopt the new <strong data-start=\"2342\" data-end=\"2382\">MES (Manufacturing Execution System)<\/strong> software to further improve efficiency.<\/p>\n<hr data-start=\"2424\" data-end=\"2427\" \/>\n<h3 data-start=\"2429\" data-end=\"2661\"><strong data-start=\"2429\" data-end=\"2512\">3. What signals are you seeing in the market, and how are you approaching them?<\/strong><\/h3>\n<p data-start=\"2429\" data-end=\"2661\">The market is sending clear signals: there is growing <strong data-start=\"2569\" data-end=\"2596\">environmental awareness<\/strong> and increasing demand for <strong data-start=\"2623\" data-end=\"2660\">efficient technological solutions<\/strong>.<\/p>\n<p data-start=\"2663\" data-end=\"2818\">Baltur is responding proactively, leveraging a <strong data-start=\"2710\" data-end=\"2740\">75-year legacy of know-how<\/strong> and an adaptability that has always allowed us to evolve with market changes.<\/p>\n<hr data-start=\"2820\" data-end=\"2823\" \/>\n<h3 data-start=\"2825\" data-end=\"3108\"><strong data-start=\"2825\" data-end=\"2975\">4. You recently obtained a new environmental certification.<br data-start=\"2886\" data-end=\"2889\" \/>How do you reconcile innovation and sustainability without compromising performance?<\/strong><\/h3>\n<p data-start=\"2825\" data-end=\"3108\">At Baltur, <strong data-start=\"2989\" data-end=\"3022\">innovation and sustainability<\/strong> have never been opposing concepts, but rather complementary elements of our strategy.<\/p>\n<p data-start=\"3110\" data-end=\"3478\">The recent <strong data-start=\"3121\" data-end=\"3161\">GSE (Gestore dei Servizi Energetici)<\/strong> environmental certification\u2014certifying the 100% renewable origin of the electricity we use\u2014confirms our concrete commitment in this direction.<br data-start=\"3304\" data-end=\"3307\" \/>Our mission has always been to <strong data-start=\"3338\" data-end=\"3369\">\u201cmanage energy consciously\u201d<\/strong>, meaning we develop technologies that reduce fuel consumption and emissions without compromising efficiency.<\/p>\n<p data-start=\"3480\" data-end=\"3734\">For example, our burners are <strong data-start=\"3509\" data-end=\"3528\">custom-designed<\/strong> to meet highly ambitious emissions targets.<br data-start=\"3572\" data-end=\"3575\" \/>We are also closely following the development of <strong data-start=\"3624\" data-end=\"3636\">biofuels<\/strong>, such as <strong data-start=\"3646\" data-end=\"3664\">green hydrogen<\/strong> and <strong data-start=\"3669\" data-end=\"3683\">biomethane<\/strong>, as part of a truly sustainable energy transition.<\/p>\n<hr data-start=\"3736\" data-end=\"3739\" \/>\n<h3 data-start=\"3741\" data-end=\"4156\"><strong data-start=\"3741\" data-end=\"3952\">5. Yours is a company with a long-standing tradition, yet always looking ahead.<br data-start=\"3822\" data-end=\"3825\" \/>What does it mean for you, as a third-generation entrepreneur, to look toward the future while staying true to your identity?<\/strong><\/h3>\n<p data-start=\"3741\" data-end=\"4156\">It means preserving the <strong data-start=\"3979\" data-end=\"3999\">value-driven DNA<\/strong> that has guided us since 1950\u2014built on innovation, quality, and customer care\u2014and projecting it into the future with the same determination as our founders.<\/p>\n<p data-start=\"4158\" data-end=\"4484\">Baltur started as a craft-based business, became an industrial company with our family\u2019s involvement, and today competes on global markets with cutting-edge technologies.<br data-start=\"4328\" data-end=\"4331\" \/>Being a third-generation entrepreneur means innovating responsibly\u2014<strong data-start=\"4398\" data-end=\"4416\">staying rooted<\/strong>, but also having the courage to invest, evolve, and embrace change.<\/p>\n<p data-start=\"4486\" data-end=\"4637\">Our approach has never been about simply \u201cselling,\u201d but about being a <strong data-start=\"4556\" data-end=\"4592\">technical and consulting partner<\/strong> who guides clients toward the best solution.<\/p>\n<hr data-start=\"4639\" data-end=\"4642\" \/>\n<h3 data-start=\"4644\" data-end=\"5084\"><strong data-start=\"4644\" data-end=\"4819\">6. What are the main results achieved by Baltur in the first half of the year, and what are your expectations for the second half of 2025 given the current market context?<\/strong><\/h3>\n<p data-start=\"4644\" data-end=\"5084\">The first half of the year was in line with the overall performance of our reference markets, which unfortunately showed signs of weakness.<br data-start=\"4961\" data-end=\"4964\" \/>Our <strong data-start=\"4968\" data-end=\"4988\">Comfort division<\/strong> was particularly affected by <strong data-start=\"5018\" data-end=\"5047\">declining domestic demand<\/strong>, resulting in a revenue contraction.<\/p>\n<p data-start=\"5086\" data-end=\"5418\">Despite a complex macroeconomic environment and low internal demand, Baltur showed strong <strong data-start=\"5176\" data-end=\"5190\">resilience<\/strong>, especially through the stable performance of our <strong data-start=\"5241\" data-end=\"5290\">core business in foreign and national markets<\/strong>.<br data-start=\"5291\" data-end=\"5294\" \/>This result is supported by <strong data-start=\"5322\" data-end=\"5344\">tight cost control<\/strong> and <strong data-start=\"5349\" data-end=\"5367\">stable margins<\/strong>, sustained by targeted and consistent investments.<\/p>\n<p data-start=\"5420\" data-end=\"5670\">Our focus on cost management, product innovation, and strategic investment allows us to approach the <strong data-start=\"5521\" data-end=\"5544\">second half of 2025<\/strong> with confidence\u2014aiming to <strong data-start=\"5571\" data-end=\"5612\">strengthen our international presence<\/strong> and <strong data-start=\"5617\" data-end=\"5638\">offset challenges<\/strong> in the domestic Comfort market.<\/p>\n<hr data-start=\"5672\" data-end=\"5675\" \/>\n<h3 data-start=\"5677\" data-end=\"6066\"><strong data-start=\"5677\" data-end=\"5763\">7. What is Baltur\u2019s added value in 2025?<br data-start=\"5719\" data-end=\"5722\" \/>Why should someone choose Baltur today?<\/strong><\/h3>\n<p data-start=\"5677\" data-end=\"6066\">Because we represent a <strong data-start=\"5789\" data-end=\"5840\">meeting point between experience and innovation<\/strong>, between <strong data-start=\"5850\" data-end=\"5885\">technical expertise and service<\/strong>.<br data-start=\"5886\" data-end=\"5889\" \/>We offer high-quality products, <strong data-start=\"5921\" data-end=\"5959\">designed and manufactured in Italy<\/strong>, and most importantly, <strong data-start=\"5983\" data-end=\"6008\">tailor-made solutions<\/strong> based on in-depth understanding of each customer\u2019s needs.<\/p>\n<p data-start=\"6068\" data-end=\"6298\">Our added value lies in our ability to be <strong data-start=\"6110\" data-end=\"6141\">flexible, fast, and precise<\/strong>: whether it\u2019s a residential system, a large industrial process, or a new low-emission technology, Baltur is the partner that can deliver the right solution.<\/p>\n<p data-start=\"6300\" data-end=\"6405\">Now more than ever, choosing Baltur means choosing an <strong data-start=\"6354\" data-end=\"6404\">efficient, sustainable, and responsible future<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baltur CEO and General Manager Riccardo Fava discusses the company\u2019s evolution in an interview focused on marketing and commercial strategy. With more than 75 years of history, Baltur stands out for its ability to integrate technology and sustainability, establishing itself as a benchmark in the thermotechnical and energy sectors through a solid and forward-looking entrepreneurial [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-are-baltur"],"acf":[],"yoast_head":"<title>Custom Heating Solutions | Baltur<\/title>\n<meta name=\"description\" content=\"Discover Baltur&#039;s custom heating solutions designed to meet non-standard needs, ensuring innovation, flexibility and top performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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